Nestle Makes Bikes With Nespresso Capsules

Nespresso is partnering with Swedish bike brand Vélosophy to produce a stylish bicycle made from recycled aluminum coffee capsules, demonstrating both brands’ commitment to a circular economy.

1000 limited edition RE:CYCLE bikes made from over 300,000 recycled Nespresso Arpeggio capsules will be available from August 12, sold exclusively on Vélosophy’s ecommerce platform velosophy.cc

Aluminium is one of the world’s most valuable resources, because it can be re-melted and reused infinitely. Designed to highlight the potential of recycling Nespresso’s aluminum capsules, RE:CYCLE encourages consumers to consider how they can make a positive impact.

Jean-Marc Duvoisin, CEO of Nespresso, said: “Through our collaboration with Vélosophy, we’re illustrating to coffee lovers the potential of recycling their aluminum Nespresso capsules. By using recycled capsules to make beautiful bicycles, Vélosophy brings sustainability and style together to create a truly meaningful experience, bringing to life the importance of recycling.

“We have been inspired by working with Vélosophy, and I hope the RE:CYCLE bicycle inspires people to recycle,” Jean-Marc Duvoisin added.

Jimmy Östholm, CEO and Founder of Vélosophy, said: “We created Vélosophy with a clear purpose: to have a positive impact on the world. This purpose drives everything we do, from our promise to give a bike to a schoolgirl for every Vélosophy we sell, to producing our stylish city bikes from recycled aluminum.”

“I see in Nespresso a strong commitment to sustainability, which is why this has been the dream partnership. We are proud to have co-created a bike that takes on the future. It is beautifully designed, responsibly sourced and sustainably produced,” he added.

REFS

Nestle Waters Teams up with Ocean Legacy for Plastic Waste Cleanup

PARIS (Reuters) – Nestle’s (NESN.S) bottled water division Nestle Waters, owner of Perrier and Vittel, said it would team up with Canada’s Ocean Legacy Foundation to help to clean up plastic pollution.

Consumer goods companies, such as Nestle, are under pressure to do more to reduce the waste their business generates as consumers become increasingly aware of the damaging impact of plastic that ends up in landfill and oceans.

Many of them, including Nestle and French peer Danone (DANO.PA), have made voluntary pledges to make all of their plastic packaging reusable, recyclable or compostable by 2025.

But environmental groups say the key to reducing plastic pollution is prevention, notably through the introduction of bottle deposits.

Non-profit group Ocean Legacy Foundation fights plastic ocean pollution with clean-up expeditions, land-based plastic collection, recycling, education and pollution hot-spot mapping.

Paris-based Nestle Waters will work with Ocean Legacy to support clean-up projects for communities around the world, including education and infrastructure, Nestle Waters Head of Sustainability Carlo Galli said in a statement.

But Thibault Turchet, with environmental campaigning group Zero Waste France, said of the Nestle alliance with Ocean Legacy that it would be better for Nestle and other large plastic waste producers to return to bottling drinks in glass and cut down on plastic packaging that is unrecyclable.

“They send organisations to work on beach cleaning and education, but they don’t work on prevention and waste production,” Thibault said.

Nestle Waters said that 20% of the water it sells globally is already packaged in returnable and refillable bottles and that a further 2% is sold in returnable and refillable glass for the hotel and restaurant trade.

“We are continually testing and developing viable alternatives, such as biodegradable and bio-based materials, glass, aluminum and carton packaging,” a Nestle Waters spokeswoman said.

In early 2020, Nestle Waters will also launch new high-tech water dispensers, allowing consumers to fill their own reusable bottles. It also works with local governments and communities to develop PET (plastic) collection adapted to each country.

The Nestle Waters partnership with Ocean Legacy involves an undisclosed yearly funding agreement, initially for five years.

The program will also include tools and education materials to help communities in creating new products and value from the waste collected during the cleanups.

REFS

This article was published reuters.com

Nestle Waters teams up with Ocean Legacy for plastic waste cleanup