Rome Trials Recycling Plastic Bottles in Exchange for Transit Cash

The city of Rome unveiled three test machines around metro stations where passengers can drop plastic water bottles, receiving five cents apiece through a scan on their phones.

According to Rome’s transportation authority ATAC, the money goes to passengers’ accounts in partner apps MyCicero or Tabnet, which can be redeemed for public transportation.

ATAC President Paolo Simioni said on Wednesday that “in a period in which cryptocurrency is talked about, we have plastic currency. Substantially, it’s a system in which one recycles, we build customer loyalty and citizens’ virtuous behaviour is rewarded.”

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Published on brightvibes.com

Rome Trials Recycling Plastic Bottles in Exchange for Transit Cash